Sin embargo, esta marca forma parte de la propuesta del diseñador Phillip Plein, cuya enseña principal ya está presente en nuestro país con tres tiendas en Madrid, Barcelona y Marbella.
Lo afirmó durante la presentación del V Estudio de Marketing Relacional, elaborado por Mediapost junto a Kantar y la Asociación de Marketing de España.
La mayoría de las firmas son de reconocimiento internacional como Barbour, Bash, Dr. Martens, New Balance, On Running, Rains, Samsoe Samsoe, UGG o Vans.
En el caso de las mujeres, la mayor parte de ellas están influenciadas por el marketing y la publicidad (74 %), mientras que, en el caso de los hombres, la cifra desciende hasta un 71%.
El proyecto se estrenará el 2 de febrero en el entorno virtual de Domino’s Pizza en la plataforma Decentraland y contará con el youtuber DjMaRiiO como protagonista
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