La primera campaña internacional ‘Enamórate de tus cosas por más tiempo’ invita a reflexionar sobre la compra compulsiva y su impacto en el medio ambiente.
Ingka ha comunicado una cifra total de ingresos de 37.400 millones de euros para el año fiscal 2020 en sus tres áreas de negocio: IKEA Retail, Ingka Investments e Ingka Centres.
Ingka Centres ha lanzado una campaña de marketing de carácter internacional para animar este Black Friday a sus clientes a realizar unas compras responsables bajo el punto de vista de la sostenibilidad.
El Grupo Ingka se compromete a llevar a cabo acciones en favor del clima, contribuyendo al compromiso general de IKEA de reducir más emisiones de gases de efecto invernadero de las que emite la cadena de valor de IKEA para 2030.
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