La empresa ha triplicado su presencia en la India en los últimos dos años y se ha convertido en el país asiático con mayor número de puntos de venta con 80 a cierre de 2022.
La tienda, que dispone de más de 900 m² de superficie de venta y comercializa las líneas de Woman, Man y Kids, está situada en un edificio protegido en el centro de la ciudad.
La acción consiste en una performance musical 100 % digital en realidad aumentada, en la que el flagship de la marca se transforma en un espacio con momentos estéticos y elementos 3D que llenan Gran Vía.
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