La internacionalización de los retailers se ha convertido en una estrategia fundamental en un mundo cada vez más globalizado donde las fronteras comerciales se desdibujan gracias a la omnipresencia de las redes sociales e internet.
Phygital y micro fulfillment serán los temas centrales del Retail Day, evento organizado por la consultora tecnológica Mimacom y sus socios Confluent, Elastic y Flowable.
Otros desafíos prioritarios son la adaptación a las tendencias de consumo que plantean las nuevas generaciones de compradores, así como el crecimiento de la red de establecimientos.
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