Esta apertura forma parte del macro concurso de restauración adjudicado a Areas en 2023, en el que se le ha otorgado la concesión de 35 locales en el aeropuerto Adolfo Suárez Madrid-Barajas.
La marca abre su primer restaurante en un aeropuerto español y fortalece su estrategia de crecimiento en España enfocada en zonas de gran afluencia turística.
el desarrollo de la omnicanalidad presenta una serie de desafíos debido a la complejidad operativa, la inversión en tecnología, la consistencia en la experiencia del cliente...
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