Charlamos con Laura Durán, directora general de Desarrollo de Negocio y Sostenibilidad de Ikea en España, para que nos explique cuáles son los retos de la compañía y sus planes de expansión en nuestro país.
Presenta dos proyectos innovadores: Do More, un nuevo modelo de negocio orientado hacia la participación ciudadana y Skogen, un tipo de vivienda temporal en colaboración con varias Universidades del mundo.
El negocio online de la compañía continúa creciendo y a un mayor ritmo: su facturación se ha incrementado un 90% respecto al anterior ejercicio, con un total de 356 millones de euros.
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